Member Win-Back Letter
For members who cancelled or lapsed: a warm invitation back, with an offer slot.
Merge fields in this template
«Name»«AddressLine1»«AddressLine2»«City»«State»«PostalCode»«CustomerSince»
Data source: Stripe customers
How to use it well
- Merge against cancelled/lapsed members from the last 3–6 months. A physical letter stands out where a re-marketing email gets archived.
[Your Company Name]
[Street address · City, State ZIP · phone · email]
[Date]
«Name»
«AddressLine1»
«AddressLine2»
«City», «State» «PostalCode»
Dear «Name»,
We noticed you’ve been away, and we wanted you to know the door’s open. You’ve been a member since «CustomerSince», and you’re missed.
If you’re ready to come back, [the offer: waived enrollment, first month at your old rate, a free session] is yours through [date].
No pressure, but the hardest part of coming back is walking in the first time, and this letter counts as your invitation.
Sincerely,
[Your name]
[Title · Your company]
Sending this to more than a handful of customers? Connect QuickBooks or Stripe and MergeNinja fills this letter in for every customer automatically: amounts, dates, days overdue, all of it.
Template questions
How do I use this template?
Download the .docx, open it in Word, and replace the [bracketed] placeholders: your letterhead, dates, and any wording you want to change. The «field» codes stay: they fill in automatically when you merge. Then upload it to MergeNinja (or use Word's own mail merge) against your Stripe customers data.
What are the «fields» in the letter?
Real Word merge fields, named to match MergeNinja's Stripe customers dataset exactly. Connect read-only, sync, and every field fills in with live data. No renaming needed.
Can I change the wording and formatting?
Completely. It's an ordinary Word document. Fonts, logo, layout, and tone are yours to edit; the merge only fills the field codes wherever you leave them.
Is the download really free?
Yes. No email required, no watermark. If you later want the letters filled in automatically for your whole customer list, that's what MergeNinja is for.
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